Finally, in 1987, they started a wholesale produce business specializing in Asian produce.
At that time, there were just a handful of Asian vegetables available in the market. They began partnerships with farmers all over the U.S., teaching them how to grow different varieties of Asian vegetables. Providing more produce options lead to the growth of a business that proved to be their greatest success. Now the wholesale produce carries over 100 varieties of Asian vegetables.
(Right side Image: Mom is holding long beans and bunching them together and showing the farmers how to bunch them for packing.)
A heritage of farming spanning
My grandparents owned an orange grove in the mountains outside of Taipei, Taiwan. My mother grew up helping on the family farm and caring for her siblings.
(Left side Image: Grandmother carrying one of my uncles in her arm and my two older aunts besides her. Grandfather is in the tree holding mom and uncle on the left. They were eight children in total!)
In the 1970’s, my mother immigrated to the U.S., met and married my father in New York. Together they were your small business entrepreneurs. They had several businesses that were successful while other ventures, from greeting cards to pantyhose, were not.
A 2nd generation's perspective on
A few years ago, I convinced my husband to give up his cushy Wall street job to manage the family business. During that time, we wanted to resolve the constant issues we had with traditional farming and bring the business into it's next growth phase. What we envisioned led us to our startup, Allwell Greens. We wanted to revolutionize the Asian produce business by providing responsibly grown, pesticide free traditional Asian greens.
(Left side image: Mom is in Allwell Greens Grow Lab admiring the Shanghai Bok Choy)